Tuesday, May 18th, 2021

Active Campaign Pricing & Review – How much does it cost?

ActiveCampaign strives to ensure that marketers send fewer emails and get better results. With many features and integrations, as well as quick and easy support, they look like a newsletter marketing tool.

One of the essential features of this company is its automation. In addition to activating autoresponders, depending on many conditions, it also allows the automation of your contacts and the management of your list, as well as CRM system automation (called “Deals”). Also noteworthy is the “Deals” system, which allows you to add notes to contacts, make appointments, or send them direct messages. Also, they have the messaging functionality of the site. With it, you can send targeted messages directly to visitors to your site.

And while pages like Dashboard may seem a little busy and too complicated at first glance, it’s effortless to understand how useful it is to have all your information integrated into one place.

Let’s take an in-depth look at ActiveCampaign.

What is ActiveCampaign?

ActiveCampaign is not just your default email service provider. It is a complete platform for the automation of email marketing and CRM.

For example, if you’ve used Aweber, you’ll be familiar with key features such as sending broadcast emails (called campaigns) and creating web forms. ActiveCampaign’s CRM features (Plus Plan only) give you more control over your contacts than you probably do.

But ActiveCampaign stands out with its impressive automation capabilities. It consists of a compelling visual automation editor that lets you create incredible email workflows that few email service providers can match.

ActiveCampaign has tag concepts, which you will often use to segment your lists. The segmentation of emails is vital because it allows you to send highly targeted emails. The more your emails are targeted, the more responsive your subscribers will be.

Think of the tags as attributes that you define for the people on your list. You can have tags for specific interests like email marketing, SEO, etc. Or you can create tags for “buyers” and “non-buyers.” It’s up to you to decide what type of tags to use.

ActiveCampaign Pricing

With all these features offered by ActiveCampaign, one would think that it would be at the highest level in terms of price. But at least, the Lite plan is pretty reasonable.

ActiveCampaign includes four pricing plans: Lite, Plus, Professional and Enterprise.

The main difference is that Pro includes the CRM and Lead Scoring features. Professional adds messaging, attribution, and support for 50 users on the site.

However, the Lite plan still offers all the key features of the email autoresponder and marketing automation. And for most companies, that’s enough.

Just for a try, you can start using the basic plan of 500 contacts for only $ 15 / month. And this is how things break down as the number of contacts increases.

As you can see, this price structure compares very well with the competition.

And even if I do not see a lot of ActiveCampaign discounts, if you choose to pay each year, you can save a little more.

As mentioned above, ActiveCampaign does not charge unsigned contacts, and only one contact in multiple lists is counted as one subscriber.

Main features of the Active Campaign

We will discuss below the main features of ActiveCampaign and its benefits for your business.

Email campaigns

E-mail campaigns are unique messages sent to a contact list to offer promotions, inform customers of product updates, and keep in touch with their contacts. Campaigns are easy to set up, and you can choose from several types of campaigns, including regular emails, autoresponders, and date-based emails.

As with other email marketing systems, ActiveCampaign uses a step-by-step approach, which makes it incredibly effortless to create messages to forward to your audience.

Once you have selected a campaign type and its list, you will be prompted to choose a template. Compared to AWeber and MailChimp, the template selection is slightly below expectations, with only thirty different options. You may also build your own from scratch, even if we find the drag-and-drop editor a little heavy, which means that the design of the email can take a while. If you have time, the manufacturer offers several customization options to create an engaging newsletter that matches your brand, including colors, fonts, and downloaded images. A useful feature of the builder is the ability to save blocks of content for reuse in future campaigns. For example, you can collect header or footer information to keep your brand consistent across all newsletters.

When you’re happy with the design, you’ll access the campaign summary, where you can check the latest details before sending your message. At this point, ActiveCampaign provides various settings to track and analyze the performance of your campaign.

You can also see what your e-mail looks like on mobile and desktop devices, while a spam control feature ensures that e-mail reaches the inbox of your recipients.


E-mail automation saves time and increases production by simplifying your sales and marketing efforts. Once configured, automation can be performed when triggered by specific actions, allowing you to target potential customers at different levels of granularity. For instance, if a user makes their first purchase on your site, you may be able to send them various messages or offers compared to a loyal customer who often buys on your website.

ActiveCampaign has excellent marketing automation features that allow you to create complex workflows from scratch. Similar to GetResponse, the software uses a visual workflow generator that simplifies the creation of advanced automation.

If you create automation workflows from scratch, you must select multiple triggers that will trigger your automation. The automation wizard includes several types of triggers that you can add, as well as descriptions of each trigger, so you know exactly what they are doing.

Once you’ve selected a trigger, you can include several different actions to create your automated workflow, such as subscribing to a list, waiting a period before sending your email or using conditional logic to create a new one.

Contacts entering automation can also be segmented using a combination of more than 60 conditions, providing even more opportunities to create highly segmented automation in your lists. For example, you can trigger a drip email sequence based on whether a subscriber has opened an email AND if he clicked on a link OR did not engage with an email. A wide variety of combinations makes ActiveCampaign an extremely powerful automation tool.

A useful feature unique to ActiveCampaign is the ability to test your automation fractionally. This allows you to spread your contacts evenly and allows the software to analyze the winning path. You can apply different conditions to select the winner, which helps you make data-driven decisions to optimize your overall marketing strategy.

List Management

ActiveCampaign uses lists and tags to segment and manages contacts. This provides several different options to help maintain your listings. For example, you might have a list that uses multiple tags or a variety of different lists that use essential tags.

All your account contacts are managed from a central panel. From there, you can use filters to find connections and apply various actions. Contacts can be added manually, imported from a file, or integrated with much third-party software.

A click on a contact provides more information and allows you to manually assign tags or lists, add tasks or memos, and view recent activity. You can also add multiple fields to make sure you have all the information you need for each contact.

While it can be tedious when you’re new to the job, it’s a good idea to incorporate tags if you want to take advantage of ActiveCampaign’s powerful automation features.


Reporting is crucial to the success of your email marketing. Without analyzing important indicators, you will not be able to see what works and what does not work. ActiveCampaign provides reporting functionality for campaigns, automation, goals, contacts, and businesses.

Clicking on the Campaign Reports section gives you a quick overview of all campaigns and openings/clicks. However, to use the reporting features, you must select an individual campaign to view additional information, which allows you to segment statistics by location, social shares, email client, unsubscribes, and bounces. A dashboard provides an overview of engagement, open trends (in graph form), and a flow of activities.

A useful feature is the ability to resubmit your campaign to subscribers who have not opened their original email or to new contacts who later join your list.


ActiveCampaign integrates with a library of more than 150 different applications. Even if they are not as complete as MailChimp, all popular combinations are covered, including WordPress, Shopify, PayPal, and Facebook. Unless you have an obscure configuration, ActiveCampaign’s suite of integrations is likely to meet your needs.

Sales / CRM

The recent addition of CRM to ActiveCampaign can help you automate the sales process and generate leads along your pipeline to close more deals.

CRM works through drag-and-drop and has a similar presentation to Trello. You can organize leads at different stages of your marketing pipeline (customizable). For example, your pipeline may be called “Company Disclosure,” which includes the “To Contact,” “In Contact,” and “Follow-up.” You may build as many pipelines as you want.

Leads can be created manually, but if you want to optimize your output, you need to use the automation feature. Leads can be added, updated, moved, and prioritized in your CRM automatically according to various criteria. For instance, if a recipient clicks on a specific link in your email, it can be added as a lead.

CRM also includes a score component, which allows you to assign a score to each prospect. This is useful to ensure that you are targeting the most relevant leads with the highest chance of conversion, allowing you to deploy your resources properly.

What do I like in ActiveCampaign?

Create any email automation you can imagine

ActiveCampaign has some very flexible visual automation builders. First, you have access to a wide variety of triggers to start your automation. This will allow you to use common triggers, such as listing or tagging, but more advanced, such as starting an automation when a subscriber visits a particular page on your site.

ActiveCampaign also offers a wide range of actions that you can also perform. You can not only implement standard actions, such as sending e-mail, waiting, updating custom tags and fields, but also sending SMS, posting to a webhook, and other advanced activities. My only disappointment is that you have to switch to a Plus account to automatically add subscribers to a custom audience.

For maximum reuse, you can even have automation for other automation.

Any email automation you can think of can be created with the ActiveCampaign automation builder.

Although less powerful than the ConvertKit automation workflow editor, it’s effortless to use. You can also split test automation, which allows you to improve each step of your automation workflow.

You can share your automation.

Is there automation that you are trying to create? Likely, someone has already created one that you can import directly into your account. Or maybe you want to share the automation you’ve built with others. ActiveCampaign allows you to do that and is an attractive feature.

On the automation page, if you click the drop-down arrow next to the automation, a “Share” menu item appears. Select this option. A unique share URL that you can provide to someone else will be assigned to you and will be imported into their account.

I managed to create an automation that can be packaged up as a lead magnet. It converts very well. You can also sell a set of automation just like CF Follow Up Pro. There are many exciting opportunities that you can achieve with this as a creative marketing specialist.

Adapts well to your business

If you’re new to e-mail marketing, the ActiveCampaign Lite plan can meet your needs. It establishes the right balance between functionality and accessibility. This type of plan allows you to create the most common automation workflows. Its price is comparable to less powerful solutions such as Aweber and MailChimp.

But if you are a big company and are looking for an InfusionSoft-like alternative with more robust features, such as a sales pipeline or CRM, ActiveCampaign can handle this with their more expensive plans. So, there is something for everyone.

Have an excellent affiliate program

ActiveCampaign has a 30% standard recurring commission program found on other email services. But some reasons set them apart from other similar affiliate programs.

First, the fact that you can share automation is a high selling point for anyone trying ActiveCampaign using the affiliate link. It let you provide incredible value and create an advantage for you and your referrals.

The second reason I like to promote ActiveCampaign as an affiliate is that it offers more expensive packages for big business. This means you can earn massive commissions with only a few referrals.

You can resend your campaigns

Another nice feature of ActiveCampaign that I like is the ability to resubmit your campaigns.

Let’s say you have a campaign that has worked well. However, in the three months, since it was sent, you may have added thousands of new subscribers to your list.

Well, ActiveCampaign allows you to resubmit this campaign only to new contacts who have joined the group since the initial release. Your contacts who have seen your campaign will no longer receive it.

ActiveCampaign also allows you to send broadcast emails to contacts who have not opened their original email. The trick here is to resubmit your campaign but use a different subject line. Since they did not open your email in the first place, they never saw the content, and you can keep it.

There are many obvious reasons why someone may not have already opened your email, and this referral option allows you to expand your reach by targeting it.

What I do not like about Active campaign

Not so easy to do affiliate marketing with it

If you plan to use ActiveCampaign for affiliate marketing purposes, you may need to think twice. They have a fairly strict policy on overly promotional emails that refer directly to affiliate products. So, I would stay away from ActiveCampaign in general if you do any solo ads or plan to promote WarriorPlus, JVZoo, and ClickBank type offers.

However, you can still promote affiliate offers indirectly. Use a story-based approach to your emails and promote affiliate products indirectly through intermediate pages or blog posts. I did it, and it worked well.

Higher Learning Curve

ActiveCampaign is full of features. Therefore, learning all these features will undoubtedly require a learning curve. Fortunately, it has a well-documented knowledge base. Thus, if you want to browse the documentation, it will help you speed up.

The live chat feature is also handy, and I found their support technicians very knowledgeable to explain the technical issues I encountered when building my automation.

Pros and Cons of the active campaign

The Pros

  • Uses lists and tags for subscriber management
  • Advanced automation features
  • Complete split test tools
  • Decent email template builder
  • Full list of Zapier support and integrations
  • Excellent tracking and reporting functionality
  • Responsive support (including live chat and community groups)
  • reasonable prices considering what it’s capable of

The Cons

  • The interface may be too slow to navigate
  • Contact management can be a bit challenging for novices
  • The form builder is not unlimited on the lower plan.
  • Few pre-built email templates

ActiveCampaign vs. the Competition

When you want to choose an email service provider, you will have many options. So how does ActiveCampaign compare to some of the other popular autoresponders?

Based on my experience, very well, indeed.

With its marketing automation capabilities, it’s the most powerful email service provider I’ve ever tried.

Aweber, which is still a viral messaging provider for bloggers and marketers, currently supports very simplistic automation.

ConvertKit has an excellent automation editor and, in some ways, is more beautiful than ActiveCampaign. However, one of the limitations I found in ConvertKit automation is that some of the list cleanup actions I would like to perform are missing.

Still, it’s not a wrong choice, either. ConvertKit also allows you to do cool things with your automation, and the learning curve is shorter compared to ActiveCampaign. Depending on your needs, it can provide everything you need in a very sophisticated package.

However, ActiveCampaign shines with its power and flexibility.

And then there is the price. ActiveCampaign is genuinely one of the most affordable messaging providers on the market. It’s cheaper than Aweber and even cheaper than MailChimp on most levels.

You still have a 14-day free trial to take a test without having to surrender your credit card.

Is ActiveCampaign for you?

Now that we have talked about all the different features of ActiveCampaign, evaluated the pros and cons, and provided my experience, let’s talk about you.

As with any tool, ActiveCampaign will not be the right choice for everyone, so I’d like to show precisely who this e-mail marketing tool is for:

  • Budget bloggers
  • Beginner bloggers
  • High-level marketers

Final verdict

ActiveCampaign is hard to fault; not only do they offer almost everything you need in a newsletter marketing platform, but they do it very well. Reports provide information on almost every facet, such as page visits, geographic tracking, openings, e-commerce, and more. One of the missing areas is the newsletter publisher, which does not offer an experience as intelligent as the other tools on the market, with some features that could be better.

Support is as advertised: fast, friendly, and helpful. The support by e-mail and chat is excellent, with a personal touch in the communications. Your knowledge base is easily searchable and returns relevant results in a high percentage of the time. With the “Plus” plan, you always have access to one-on-one training and useful webinars, which is an excellent addition.

ActiveCampaign is one of the best choices you can make if you are looking for a multifunctional marketing tool for newsletters. Their automation is very high and makes the version of the other tools pale in comparison. You will have to be willing to spend some time and maybe spend a little more cash, but your business will reap the rewards. If, on the other hand, you are looking for a simple way to broadcast newsletters, a solution like GetResponse or MailerLite can be a little easier to understand.

Want To Try Clickfunnels For 100% Free & Get Bonus Templates?
Click Yes To Create Your Free Account