Sunday, May 9th, 2021

ActiveCampaign vs. GetResponse – Which One is Better?

Are you searching for a suitable email marketing solution you can use to help you grow your business? Most users are mainly concerned about the features, TCO or total implementation cost, user reviews, vendor reliability, benefits, and drawbacks. ActiveCampaign vs. GetResponse is two solutions you can choose from when looking for the right tool for your email marketing campaigns. Which is better between these two?

ActiveCampaign vs. GetResponse Comparison

Active Campaign promises to simplify email marketing. For many years, the company has been pushing the limits and innovating email marketing and taking it to a higher level. Aside from the platform itself, Active Campaign also gives users access to their high-end support, educational guides, and email marketing resources. Their top priority is to help businesses succeed in the best way possible. You can get Active Campaign here

GetResponse, on the other hand, is a comprehensive email marketing solution. This offers turnkey hosting and newsletter publishing features and unlimited autoresponders for follow-ups to provide information to subscribers and turn them into paying customers.

With the fully automated and responsible list hygiene, established relationships with the big name email service and internet service providers, and anti-spam practices, GetResponse takes pride in their exceptional email deliverability to guarantee that messages will get through to all potential customers.  They deliver more than 8 billion messages every year from around 200 countries.

GetResponse is available here

Pricing Comparison

The actual price of email marketing software comprises of subscription fees, software license, customization cost, software training cost, cost of support and maintenance, required hardware, and other types of related services.

You must consider all these costs to get a better understanding of the total cost of ownership of the system.

The price of the Active Campaign starts at $9 a month, while the cost of GetResponse begins from $29 a month per user. With this, you can see that GetResponse is more expensive compared to the Active Campaign.

Functionality and Features

Just like with other business software solutions in the market right now, it is imperative always to consider the functionality and features. The tool must support the workflows, processes, needs, and reports that are important and relevant to your entire team.

Some of the features of Active Campaign include:

  • Email marketing
  • Customer service
  • Contact management
  • Lead management
  • Sales automation
  • Newsletter management
  • Contact history
  • Campaign management

The features of GetResponse include:

  • List management
  • Campaigns
  • Email setup wizard
  • Email marketing API
  • Event-triggered email

Target Customer Size

Many small business owners will discover that more personalized emails can add some unique touch for every new lead. Both GetResponse and Active Campaign can cater to any size of customers. This way, more customers can take advantage of the features of these two topnotch email marketing solutions.

Once you have finally decided the right one to choose between ActiveCampaign vs. GetResponse, make sure you get your free training at

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