What is Mailchimp – Things You Should Know

MailChimp is not just an email marketing tool, but a marketing automation solution that will help you talk and manage to your customers, clients, and some interested parties. Its approach to marketing focuses on having healthy management practices, robust data analysis, and beautifully made campaigns.

Things to Know about MailChimp

Before jumping into the tasks ahead, below are some of the helpful things you should know about MailChimp:

  • It offers some online resources to provide insights and help with its features and tools.
  • It is essential to note that once you make an account on MailChimp. You agree to follow all the terms and conditions.
  • MailChimp is an online-based app that works in the majority of web browsers. This means that you do not have to install or download any software on your computer, for you to ensure that MailChimp will work on your browser properly. You have to enable popups, JavaScript, and cookies.

Advantages of Using MailChimp

Committed Founders and Established Business

It’s always a risk to go with a fledgling startup as it could fold any moment. There is something known as the Lindy Effect, which is a theory that says the non-perishable thing’s future life expectancy is proportional to the current age. For instance, if the business has been in the industry for a year, you may expect that to be in store for another year. However, if the company has been in the industry for decades, you may expect it to stay in the industry. It is a crucial consideration since an email marketing tool going bust could disrupt your efforts on email marketing that could cost you lots of money in lost revenues.

It Has Necessary Features and Easy to Use

MailChimp is a polished product. It’s always in progress, and its team still has time to work out the interface, ensure deliverability, and add necessary features.

Affordable for Beginners

If you’re beginning in the marketing industry, the odds are that your money is a bit tight, and paying for a monthly subscription fee to email your subscribers could be ludicrous. But, with the use of MailChimp, you do not need to pay anything until you have reached 2000 email subscribers, at which point you’re making enough money from your list in justifying the expense of upgrading to the premium plan.

Why Should You Use MailChimp?

MailChimp is one of the commonly used and popular marketing tools in the world. Currently, it has millions of users. Some of the reasons why beginners should use them are as follows:

  • Easy to use
  • Free to start with
  • Has necessary features
  • Reliable
  • Developed by committed founders and established business

Those are just some of the many reasons why MailChimp is a good option for your email marketing needs for your business. If you like to know what is MailChimp, you can visit https://nicktsai.com/mailchimp/, and for free training, you can go to http://emailmarketingcookbook.com

What Is Constant Contact -What Are Other Choices

For many years, Constant Contact is one of the leaders when it comes to email marketing. However, as impressive as its name stands, a closer look reveals that it is a failure in adapting to the growingly sophisticated needs of eCommerce. When compared to Constant Contact competitors, it lacks some automation functions, which email marketing has grown valuable for. Moreover, the options for its email capture are outdated and lack customizability.

Although it is a fact that Constant Contact is best for beginners in email marketing, you can also try some of its competitors:


It’s a great lead generation and email marketing service for small business sites. It is easy to create a mobile-friendly subscription form with AWeber to improve your email list. It features a drag and drop builder for email creation and has an automated system to send newsletters.


It’s another powerhouse for any marketing department. You may use this for organizing your mailing list and sending welcome emails. It is also an excellent hub to build your future emails. With tracking and sending features, including customer loyalty programs and reminders, it is made for users to maintain a long-lasting relationship. In terms of features, it comes with the basics you require to launch email campaigns and create ads for Google and social media. It also has basic automation options and features that will help you test different messages and segment your audience.


It is a good option for all email marketers who focused on CRM. ActiveCampaign offers different automation options to help you keep the sales processes running smoothly with just minimal effort. It also has advanced marketing automation features, which are customizable with the use of an intuitive interface. Moreover, it integrates seamlessly with various communication channels.


It’s the most famous eCommerce-based email marketing platform, which features an intelligent marketing automation method to encourage visitors to join your email list. With the use of Drip, you may create conversations with the users and send emails to them following their behaviors like the product page they viewed or the webpage they visited.

Drip also enables you to send customized text messages to the users. Drip checks if the users are visiting your website for the first time, or your visitors are regular users so that the message will be sent accordingly.


Although ConvertKit was designed with content creator and blogger in mind, it comes with all the basics you require to support your business operation. When it comes to email marketing, it offers customizable forms and enables unlimited email send-outs. It also comes with a visual builder for the automation. It also supports the direct integration of about 70 apps and more through its API.

If you want to know how you can make most out of Constant Contact, check out https://nicktsai.com/constantcontact/.

You can also learn more about the different Constant Contact competitors by visiting http://emailmarketingcookbook.com for free training.

What Is Constant Contact – Things You Should Know

Once your business starts to grow, you might not always have a budget for having your marketing department. Constant Contact is made to provide your business with all of the marketing power of a big company. From sending out emails to contact aggregation, the tool supports everything. What you only need is quality content.

There are many things that you should know about Constant Contact, and these include the following:

Constant Contact Allows You to Make Stronger Contact List

Getting a visitor to join your mailing list can be challenging. However, getting them to input their email address and the name is just half of the battle. You also require a tool that may help you organize the data in a single place and allow you to add more information once you learn about each of your subscribers. Constant Contact also enables you to upload and import lists from different sources. Also, it helps you in organizing your contacts, so you will be able to add them to ideal campaigns.

Constant Contact Allows You to Create a Campaign

Each email should be part of a more important message, and the campaign creation tools of Constant Contact can help you. If you are gearing up for seasonal sales, new releases, or new classes, you can build up momentum with the campaigns before the special day. This email marketing tool also helps you plan your campaigns from the beginning to the end and allows you to schedule releases. It’s also an informational resource and provides you suggestions, advice, and links to helpful to-do lists along the way.

Constant Contact Allows You to Make Templates

A great way forward is to pre-plan your emails. New subscribers must get welcome emails in their inbox after joining your community. Constant Contact provides templates that are easy to use. You may also customize the templates suited for your business and determine the product lines that are based on industry trends and A/B tests. If you have standard models, you may add new content for easy email marketing.

Constant Contact Allows You to Review Campaign Reports to Measure the Impact

You have to know the number of people who are engaging with your emails. It means know clicks the links and reads emails, not just those who click the subject line. The statistics reports of Constant Contact provide you crucial insight and feedback into which email strategies work well. You may also find some strategic trends, including peak read time, geographic sections, and common title words for more engagement.

What makes Constant Contact different from other email marketing solutions in today’s market is that it provides small businesses the power of a more significant corporation’s marketing team. You may design your emails quickly, analyze results, and automate deliveries with ease through using Constant Contact. If you like to know how its features work and how you can benefit from it, you may take advantage of its 30-day free trial.

If you want to know more about what is Constant Contact, you can visit https://nicktsai.com/constantcontact/ and go to http://emailmarketingcookbook.com for free training.

Sendgrid vs AWeber – Which One Is Better

In terms of finding the best email marketing tool, things may be a little harder than most of you have expected. As email marketing isn’t new, there’s a lot of power and excellent email marketing tools out there like AWeber and Sendgrid. Choosing the best one that suits your needs will take you some effort and time, but it will be all worth it.

So, which is better for you when it comes to Sendgrid vs. AWeber?

What to Know about SendGrid

SendGrid is a cloud-based email tool that’s used by mobile-based and online companies. Including Uber, HubSpot, LinkedIn, Spotify, Pinterest, and Airbnb. The app delivers billions of emails every month for their clients. It was made to serve the developers and help the companies send the emails in a  better, faster, and much efficient way no matter what the environment is. SendGrid also enables users to send emails over SMTP or HTTP. It may also send with the use of the official client libraries of SendGrid.

What makes it a good email marketing platform is that it is easy to use and can be set up in a few minutes. The strongest point of SendGrid is probably its unmatched deliverability. It provides cloud-based email delivery solutions, which help companies with transactional email management while abiding through the anti-spam regulations.

The highly qualified team of SendGrid’s primary focus is compliance and email deliverability. Other members of the team have years of experience working in the fields, so you can be assured that you’re in good hands. Its experienced team also has close relationships with the best mailbox providers such as Yahoo, Outlook.com, and Gmail. They work through an industry association known as MAAWG or Messaging Anti-Abuse Working Group to fight phishing, spam, mobile spam, and some kinds of email abuse.

What to Know about AWeber?

It’s a great marketing solution even for hardcore email marketers. It comes with superior autoresponders, which make customer interaction and engagement much more comfortable. The tool also takes pride in having the most advanced options for integration, such as leading systems and business tools, including WordPress, LeadPages, PayPal, Salesforce, and Zendesk.

AWeber also prioritizes its customer support. It has a team of professionals for email marketing. All of them are responsive, effective, and highly knowledgeable. For people who are new in email marketing, AWeber provides regular live webinars for extra training and instruction. Access to reports and data also gives you insights you require to make better and wiser decisions and implement great strategies to achieve success.

AWeber provides a different mechanism compared to some marketing systems in terms of creating campaigns. You may use it for creating a follow-up series as well as autoresponders and create your personalized messages with a good drag and drop tool. Some pre-made templates are available. However, users are encouraged to design their own.

There is no real winner between SendGrid vs. AWeber as it depends on your needs. If you like how AWeber works, don’t hesitate to visit https://nicktsai.com/aweber/. For free training, you may also go to http://emailmarketingcookbook.com.

Mailchimp Alternatives – What Are Other Choices

MailChimp is considered as one of the widely used and most popular marketing automation solutions. As a matter of fact, businesses from across the globe spend billions of emails weekly with the use of MailChimp.

The reason why MailChimp is popular is due to its variety of email marketing features. Some of these include the following:

  • List Management and Segmentation – MailChimp enables users to segment customer lists based on attributes like age and location. You may also name such lists and use them in your email campaigns.
  • Newsletter Automation – It helps marketers create newsletters and send them to customers through email.
  • Email Automation – It allows you to design email marketing campaigns that are based on particular event triggers like cart abandonment and sign-ups.

Although MailChimp has a lot to offer, it would be a good idea to consider some email marketing tools as such may better suit your needs. There are many MailChimp alternatives and some of these include the following:


It’s an email marketing, sales automation, and marketing automation tool for small and medium-sized businesses. The product’s email marketing version is known as ActiveCampaign Lite that allows users to make segmented contact lists, set auto-responder campaigns, design trigger-based email campaigns, visualize leads in the sales funnel, and so on.

ActiveCampaign has a variety of options for creating email campaigns including autoresponders, RSS, A/B split testing, event-based campaigns, and so on, which make the products ideal for both B2C and B2B business needs.


It is a cloud-based email marketing solution made for all businesses. It enables you to design campaigns through the help of segment customers, email builder tools, and send targeted email campaigns. SendGrid also provides API and SMTP that allows you to send newsletters through email. It comes with SMTP API optimized to send newsletters, which makes the product a good MailChimp alternative for the businesses that send lots of newsletters via email.


It’s an email marketing solution for every business that sells its services and products online. It enables you to design opt-in forms, analyze the subscribers and recipients in a dashboard, and design email workflows. ConvertKit is made explicitly for the needs of eCommerce businesses and online creators. Aside from that, the tool has the highest recommendation and functionality rating.


It is one of the best MailChimp alternatives, which is a cloud-based platform for email marketing. Ideal for all types of businesses. It allows you to design email campaigns, track campaign performance, and create newsletters. It enables users to set up an SMTP server easily for marketing emails. This kind of approach enhances the speed of email deliveries. For some, it’s an advantage, particularly if your campaign is time-sensitive like discounts and limited offers for a particular period of time.

There are other MailChimp alternatives you can try. If you are interested in MailChimp, you can check out https://nicktsai.com/mailchimp/ and go to http://emailmarketingcookbook.com for free training.

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