Dan Kurzius and Ben Chestnut created MailChimp is an email marketing solution in 2001. At first, the tool was just a side project designed to help the web design agency clients of Dan and Ben to build email lists. After improving the features of the tool, it became a well-known email marketing software helping lots of businesses worldwide.
If you know how to use MailChimp, follow these steps:
Create Your Account
You have to enter your email address and name once you sign up for an account on MailChimp. Then, you will get an activation email after signing up. Click the link provided on the email for the activation of your account. After that, log in to MailChimp’s website and input your details. If you are selling products online, you have an option to connect your store to MailChimp.
Have Your Audience
Your audience is the foundation of your marketing. Once you make a MailChimp account, you can use the setup details to generate your audience. You may edit the default information for your target audience and start adding contacts. MailChimp has several audience management tools so you may separate and organize contacts. If you want to create another audience, remember that the data is not shared across the audience.
Customize the Signup Form for Your Business
If you do not have some contacts yet, there is nothing you should worry about. MailChimp will generate a signup form automatically for your audience that you may post on your Facebook page or website. This will help you start collecting some contacts quickly. In addition to that, you have an option to customize your signup form’s design that will fit your business.
Make a Campaign
You will need to make your first campaign. Campaigns are the message that you want to share through ads, emails, or some channels. When it comes to MailChimp, the majority of the users start with regular email campaigns. Make sure that you have completed the steps and schedule your campaigns to send at a later time or date.
Designing campaigns in MailChimp may be fun, but also complicated since the tool offers lots of customization options. You should take extra time to get used to the controls and plan your campaigns before you design them. You will be an expert email, landing page, postcard campaign designer, and ad before you know it.
View Campaign Reports
A primary component of effective marketing is tracking audience engagement, so you may provide what your contacts like and less of what they do not want. After sending email campaigns on your next login on MailChimp, you will see the numbers of contacts clicked, opened, or unsubscribed from your recent campaign on your Dashboard. Click the Reports for detailed information and for you to print, share, or download your campaign reports.
Just like any other email marketing software, MailChimp is easy to use. If you want to know more about it, check out https://nicktsai.com/mailchimp/ and get free training at http://emailmarketingcookbook.com.