Dan Kurzius and Ben Chestnut created MailChimp is an email marketing solution in 2001. At first, the tool was just a side project designed to help the web design agency clients of Dan and Ben to build email lists. After improving the features of the tool, it became a well-known email marketing software helping lots of businesses worldwide.

If you know how to use MailChimp, follow these steps:

Create Your Account

You have to enter your email address and name once you sign up for an account on MailChimp. Then, you will get an activation email after signing up. Click the link provided on the email for the activation of your account. After that, log in to MailChimp’s website and input your details. If you are selling products online, you have an option to connect your store to MailChimp.

Have Your Audience

Your audience is the foundation of your marketing. Once you make a MailChimp account, you can use the setup details to generate your audience. You may edit the default information for your target audience and start adding contacts. MailChimp has several audience management tools so you may separate and organize contacts. If you want to create another audience, remember that the data is not shared across the audience.

Customize the Signup Form for Your Business

If you do not have some contacts yet, there is nothing you should worry about. MailChimp will generate a signup form automatically for your audience that you may post on your Facebook page or website. This will help you start collecting some contacts quickly. In addition to that, you have an option to customize your signup form’s design that will fit your business.

Make a Campaign

You will need to make your first campaign. Campaigns are the message that you want to share through ads, emails, or some channels. When it comes to MailChimp, the majority of the users start with regular email campaigns. Make sure that you have completed the steps and schedule your campaigns to send at a later time or date.

Designing campaigns in MailChimp may be fun, but also complicated since the tool offers lots of customization options. You should take extra time to get used to the controls and plan your campaigns before you design them. You will be an expert email, landing page, postcard campaign designer, and ad before you know it.

View Campaign Reports

A primary component of effective marketing is tracking audience engagement, so you may provide what your contacts like and less of what they do not want. After sending email campaigns on your next login on MailChimp, you will see the numbers of contacts clicked, opened, or unsubscribed from your recent campaign on your Dashboard. Click the Reports for detailed information and for you to print, share, or download your campaign reports.

Just like any other email marketing software, MailChimp is easy to use. If you want to know more about it, check out https://nicktsai.com/mailchimp/ and get free training at http://emailmarketingcookbook.com.

AWeber used to be a popular email service provider used by many bloggers, and while it is still reasonably known today, it has surpassed feature-wise by some ESPs.

On the other hand, Drip is a relative newcomer in the world of email marketing and known for its exceptional automation capabilities. In 2016, the company was bought by Leadpages, and it’s now under a new umbrella.

But, between Drip vs. AWeber, which is better for your needs?

Why Choose Drip?

The are many reasons you should use Drip over AWeber is because it has a single database of contacts. Every time you have to send a follow-up email or broadcast, you can segment it using events and tags.

For those who don’t know, tags are more text descriptions that you may attach to contacts. These can help you describe them quickly. Events, on the other hand, are more powerful. They are similar to tags, but they record the data. In addition to that, they keep track of the events that occurred.

Drip enables you to add events or tags through various triggers, including visiting pages on your website or clicking links.

Some of the advantages of using Drip over AWeber include the following:

• Does not charge for duplicate subscribers and people who unsubscribed
• Track the behavior of the subscribers on your website and use them as the trigger for automation
• Being able to add conditional logic in the emails so you may show some content a set of subscribers and some content to another set
• 1-click resend emails to contacts that didn’t open the original email
• Begin from the email blueprints that are ready to use for your email campaigns

Why Choose AWeber?

Although Drip has better features than AWeber, it does not mean that you should always go with Drip. While Drip ultimately beats AWeber in terms of features, there are times that AWeber may come in handy.

Making complex email workflows may be complicated. There are lots of various concepts to wrap your head around. It can be overwhelming for others, particularly if you’re not technical.

If your business does require automation, AWeber is an excellent option. It can be helpful if you want to set up a sequential autoresponder series as well as send out an occasional broadcast. In such cases, AWeber is a better tool than Drip. Aside from that, AWeber has a low learning curve.

If your budget is tight, there is also nothing to worry about using AWeber. When it comes to cost, Drip is more expensive than AWeber.

The Bottom Line

Automations may really help you segment emails and give more targeted messaging to your subscribers. If you like to leverage the power of automation to your email marketing efforts, you can go with AWeber and Drip.

If you are more interested in AWeber than Drip, check out https://nicktsai.com/aweber/ to know more information. You can also get free training at http://emailmarketingcookbook.com.

When it comes to communicating with your customers, email marketing is still the most effective way to do it. PPC and social media advertising are both critical parts of the equation, but they may frequently go so far. Besides, you are not creating a community of loyal customers with ads on Google or social media.

For you to achieve success in email marketing, you need a tool like Constant Contact and MailChimp. But, between Constant Contact vs. MailChimp, which can give you the best value of your investment?

MailChimp

It’s the most prominent email marketing app out there, and that is for some good reasons. It has a great program and also offers free membership. Within a few minutes of setting up your account, you easily plug away your first email.

Mailchimp’s feature list is impressive. These are the reason why more business owner consider MailChimp due to its flat, modern designs. It also comes with email templates and a user-friendly dashboard interface. Its analytics is worth a look and has decent mobile apps that will help you with sending and creating emails.

Constant Contact

When compared to MailChimp, Constant Contact does not have many users. However, it is still thought-out as one of the popular email marketing solutions in the market. You can also set up your account in a few minutes. It offers a free trial and doesn’t require a credit card to get started. It does many things well. But, the email designs are not as sleek as Mailchimp.

Which is Better for Your Needs?

Constant Contact and MailChimp are the go-to tools in terms of email marketing. These tools help businesses get in touch with market products, prospects, and re-engage previous customers via email.

Each platform is rich in functionality and features. But, both tools have different pricing and deliverability rates. When picking the right tools for your business, you might want to choose the finest one. It is okay to be confused with the options, but make sure that you choose wisely to avoid any inconvenience.

MailChimp is no doubt the winner for advanced features, customization, and ease of use.

It even provides a free plan and low paid options in comparison to Constant Contact. However, if you pay importance to a more comprehensive call and customer support, you can never go wrong with Constant Contact. It is one of the best when it comes to support, and you will never be disappointed once you have chosen it.

Choosing the right and best email marketing solution for your business may depend on your specific preferences and needs. Both Constant Contact and MailChimp have the potential to be a tool for your email marketing requirements. They both have pros and cons. The only thing that you should keep in mind is to choose the one that would benefit you the most.

If you think Mailchimp is for you, visit https://nicktsai.com/mailchimp/. You may also check out http://emailmarketingcookbook.com for free training.

AWeber is a simple email marketing tool that enables entrepreneurs and business owners to cultivate relationships with their customers. Since the year 1998, AWeber has been an email engine powering the growth of many businesses across the globe, including some leading sites and industry influencers.

At present, hundreds of thousands of agencies, nonprofits, businesses, and entrepreneurs are making most of the sophisticated segmentation, industry-leading deliverability, extensive template libraries, and live support of AWeber.

If you are ready for AWeber to sign up, you can get started with these steps:

Make Your AWeber Account

The first thing that you should do to get started with AWeber is to make your account. If you already have your account, it’s time for the next step.

Make Your Email List

Once you signed in to your AWeber account, you’ll be redirected to the dashboard. The first thing you can do is to craft your email list. If you have your list that you want to import, you still have to make a new email list.

Make Your Email Template

If you like to make an email template that you may reuse with different details, it’s the section for you. Take note that you may also customize the templates of AWeber once you click the button for templates.

It is where you will drag and drop whatever you like to create your template. You may customize and modify the look and what content has in your boxes.

You may create a lot of email templates as you prefer. Just see to it that you save them all. If you create your messages, you may select which template you like.

Make Email Message or Newsletter

Crafting a message is like sending out a campaign. However, in AWeber, a campaign and a message are different.

Sending out messages is straightforward. You may either schedule a time to broadcast and send it immediately through clicking on the options for send and choosing what you like to do. After sending the message, sit back, and let analytics roll in so you may see who opened as well as read your emails.

Make a Campaign

A campaign is useful to automate sales pitches or email the list for a particular period. You have options for campaigns. Add people to campaigns when they’re added to an email list. You may also add people to campaigns when they’re tagged to be added.

Make an Autoresponder

An autoresponder is a follow-up email that is sent to your list. It may include any information you like. You may add as many follow-up messages as you want to send at a particular time after somebody signs up. Make sure that your content is of high quality.

Now that you know the ways to get started after AWeber sign up, you can visit https://nicktsai.com/aweber/ to know more information. You can also get free training by checking out http://emailmarketingcookbook.com.