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Constant Contact is a powerful email marketing and automation solution that helps businesses use e-mail and social advertising more effectively to acquire, convert, and retain customers. The software includes a multitude of email templates by drag-and-drop and offers several methods for uploading contacts. Also, Constant Contact users have access to intuitive event management tools, social media features, and other resources available to help businesses succeed in their marketing.
Its marketing automation tools allow users to segment and send a series of personalized emails to contacts in a series, to send them back to those who have not opened the emails the first time, etc. Detailed reports allow companies to analyze the success of their campaigns over time and identify the contacts involved. Also, Constant Contact offers a mobile application that will enable marketers to create and send emails directly from their smartphones. It integrates e-mail tracking features. Users can track and monitor the performance of emails sent anywhere.
If you have a website with traffic, you will need to do email marketing.
E-mail marketing helps you connect with your audience and build a lasting relationship with them. Most small businesses consider email marketing to be an essential tool for increasing sales and revenue.
One of the critical benefits of Constant Contact is its 60-day free trial offer, more than double the length of most competitors. We have listed the prices below for both Constant Contact packages. Please note that the prices below reflect the monthly billing cycle, and Constant Contact offers a 15% discount on annual billing.
Both packages have everything you need to create successful business email campaigns. With each package plan, you can send unlimited emails. Each plan also includes customizable templates, contact management, and list building tools, popup forms, tracking and reporting features, an image library, a mobile app, a knowledge base, and support.
The Email Plus plan includes all of these features, as well as dynamic signup forms, 2GB file storage, up to 10 user access, email automation, event marketing, online donations, coupons, survey, and polls.
Constant Contact has a variety of features and tools that make it easy to build successful email marketing campaigns.
Constant Contact’s A / B testing allows you to create two subject lines that are sent to a part of your contact list. The software determines the best-performing subject line and automatically sends the winner to the rest of the audience.
Autoresponders allow you to send the right email to the right person at the right time. You can create a series of personalized and automated emails that will be sent. You can easily automate e-mails as welcome messages for new subscribers and birthdays and anniversaries for existing customers.
No matter how responsive an email is, it is useless if it does not reach the right inboxes. Constant Contact notes that it follows best practices to ensure compliance and has a 97% delivery rate. You can visit your site’s resources to learn about best practices and email expressions that can trigger spam filters.
When you click Create Email, you have the option to add your site. If you wish, Constant Contact will scan your site to search for your brand’s colors, social media accounts, logo, and add them to your email. Then choose a template and edit it with drag-and-drop tools.
For anyone not familiar with using the e-mail editor, you can watch the video automatically played when you are in the editor for the first time. When we use the e-mail editor, we can create and send an e-mail in less than 10 minutes. The emails we send reach the correct inboxes, not the spam folder or promotions.
Constant Contact has dozens of e-mail templates in its library. Each model is reusable and designed for computers and mobile devices. After selecting a template, you are allowed to customize it with colors, fonts, and images.
Constant Contact makes it effortless to add users to your contact list. You can add people via a signup form to your website, the Constant Contact Facebook app, a tablet, or your text entry tools.
You can upload your existing contact list with Excel, Outlook, Salesforce, etc. When uploading new contacts, you can use tags to classify them, such as “VIP donor” and “prospect.” Constant Contact will automatically delete duplicate and unsigned contacts for you.
After sending e-mails, you can immediately see the campaign reports. Visible statistics include open rates, clickthrough rates, the number of emails sent, returns, successful deliveries, unsubscribes, spam reports, and unopened. You can also see the links we click, social media statistics, and survey responses.
In this panel, you can send the email to people who have not yet received it.
With Constant Contact’s targeting tools, you can identify and rank contacts based on their clicks and send them targeted information.
Constant Contact, as a cloud-based solution is easy to deploy. New users can refer to the Email Getting Started page to help you set up and start using your account.
In its MarketPlace, you can find hundreds of integrations and apps to personalize your accounts. The platform integrates with platforms such as Facebook, Salesforce, Intuit, Outlook, Shopify, Gmail, and more. The MarketPlace also lets users search for services for small businesses, such as web design, email marketing, content creation, and social media.
Constant Contact offers robust customer features, including:
Constant Contact customers can also contact support through phone, live chat, and via their social networking accounts. Customers can also reach the Help Center, where they can find a community of over 665,000 members.
Constant Contact is among the most accessible email marketing services. Its e-mail editor is great because it automatically checks your site for your logo, colors, and social network profiles. Once you have posses the information, you can easily customize the templates to suit your business. It also offers dozens of templates, and you can save your favorite templates to create a new creation quickly.
The list management of Constant Contact is also easy to use. You can import an existing mail list or add contacts.
If you are stuck using one of its tools, Constant Contact has many resources to help you find an answer. In addition to his extensive knowledge base and video, it offers chat and telephone support.
Constant Contact works best for smart businesses starting with email marketing. Let’s take a look at some areas in which Constant Contact excels compared to other email marketing services.
While most email marketing services offer a free 14 or 30-day trial to test their services, Constant Contact provides full access to tools for 60 days. After the trial period, membership starts at $ 20 per month for up to 500 subscribers.
Constant Contact comes with a friendly interface, which facilitates the launch of email marketing for anyone.
The powerful drag-and-drop editor makes it easy to create and adjust emails that your subscribers will love. In each map, you have access to beautiful predefined templates optimized for mobile devices, which look great on any device.
Constant Contact includes all the essential automation tools to develop your mailing list. Below you will find some advanced features that you will find useful:
Our review of Constant Contact would not be complete without revealing the shortcomings of the software. Although Constant Contact offers a free 60-day trial, many email marketing services also provide a free package. The best email marketing tools also allow you to compare various variables, such as content and images, with the A / B split test, while Constant Contact corresponds only to the subject lines.
Here are some things we do not like in Constant Contact:
Limited automation tools: As an email marketing service, Constant Contact is designed for novice users. As a result, it lacks many behavioral targeting features that advanced users will need.
Price: Compared to other email marketing services such as SendinBlue, MailChimp, and other Constant Contact competitors, Constant Contact is a bit pricey. However, if you need a beginner’s email marketing service, Constant Contact is the best option.
As Constant Contact repeats on its website, they are a tool for small businesses. And as such, it must be evaluated in these terms. As mentioned above, they certainly have enough basics covered to suit most small businesses, and if it were that simple, we would recommend them more.
The problem today is that many other messaging tools offer even more than Constant Contact and for a lot less money. This includes not only the features but also the user experience. In fact, for the amount paid with Constant Contact, you can use much more powerful tools, such as ActiveCampaign and GetResponse.
They earn points for decent delivery rates, integrations (especially social media) and to allow different levels of access for different users. And with the recent improvements in automation and marketing reports, it looks as if they are trying to improve the product. However, the lack of advanced features, such as marketing automation, makes it difficult to recommend over other software at their pricing point.
Constant Contact is suitable for small and medium businesses that need to regularly send marketing emails and collect leads without too much headache. The e-mail builder is good, and additional features such as event logging and reporting are also useful. Constant Contact is less appropriate for large companies that want to analyze their success rate for email thoroughly.
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