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When looking for the right bulk email marketing solution for your business, you might be tempted to choose without care and settle for the cheapest one you find.
After all, around 85% of these tools are using the same words to convince you that they are best in the field. This alone suggests that all of them are pretty much the same. So, why will you not choose the cheapest tool if they are not even different in the first place?
Well, no one can blame you if you think this way, but this is not the kind of decision that you make carelessly. This is why reading this review about GetResponse vs. Convertkit is crucial for you to gauge which of these two tools is the best option for you and your business.
GetResponse has been around for a long time since 1998. Their budding year suggests that GetResponse was among the earliest companies that were able to find a commercially possible way to help people with their email marketing efforts. In this respect, it is also among the first companies that acknowledge that there is a way to achieve it.
GetResponse has several elements, such as landing page creation, automation, and webinars. However, its core functionality is still focused on email marketing.
You can learn more about GetResponse here, https://nicktsai.com/getresponse/.
Launched just in 2015, Convertkit may seem like a newbie, but they are working hard. In a matter of years, they were able to grow and expand to several countries.
Convertkit also keeps its history close to its heart. The founder of the company, Nathan Barry, has a dedicated blog where he talks about how he built it, but there is nothing more beyond that.
How does such a young company set itself apart from the rest of the companies that offer the same service?
Convertkit does it in different ways. They make the usual claims of being cheaper and better and even easier to use. However, they also use the approach of paying more attention to catering to the needs of more people. Professional bloggers are the specific niche audience that they have chosen to focus on.
It seems like GetResponse is more geared towards those people who use email marketing to boost their sales. It may sound odd, but it looks like sales professionals will be able to enjoy the most benefits from it instead of those that only focus on informative emails or marketing.
The segmentation functionality of GetResponse suggests this in particular. This points to those who are already knowledgeable of their audience to know that not all of them are made equal and that a touch of personalization can go a long way. It is not wrong to claim that GetResponse is like a light CRM in this respect.
When it comes to GetResponse vs. Convertkit, both have their pros and cons, and it is up to you to choose the right one for your business.
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