Sunday, May 9th, 2021

Mailchimp Alternatives – What Are Other Choices

MailChimp is considered as one of the widely used and most popular marketing automation solutions. As a matter of fact, businesses from across the globe spend billions of emails weekly with the use of MailChimp.

The reason why MailChimp is popular is due to its variety of email marketing features. Some of these include the following:

  • List Management and Segmentation – MailChimp enables users to segment customer lists based on attributes like age and location. You may also name such lists and use them in your email campaigns.
  • Newsletter Automation – It helps marketers create newsletters and send them to customers through email.
  • Email Automation – It allows you to design email marketing campaigns that are based on particular event triggers like cart abandonment and sign-ups.

Although MailChimp has a lot to offer, it would be a good idea to consider some email marketing tools as such may better suit your needs. There are many MailChimp alternatives and some of these include the following:

ActiveCampaign

It’s an email marketing, sales automation, and marketing automation tool for small and medium-sized businesses. The product’s email marketing version is known as ActiveCampaign Lite that allows users to make segmented contact lists, set auto-responder campaigns, design trigger-based email campaigns, visualize leads in the sales funnel, and so on.

ActiveCampaign has a variety of options for creating email campaigns including autoresponders, RSS, A/B split testing, event-based campaigns, and so on, which make the products ideal for both B2C and B2B business needs.

SendGrid

It is a cloud-based email marketing solution made for all businesses. It enables you to design campaigns through the help of segment customers, email builder tools, and send targeted email campaigns. SendGrid also provides API and SMTP that allows you to send newsletters through email. It comes with SMTP API optimized to send newsletters, which makes the product a good MailChimp alternative for the businesses that send lots of newsletters via email.

ConvertKit

It’s an email marketing solution for every business that sells its services and products online. It enables you to design opt-in forms, analyze the subscribers and recipients in a dashboard, and design email workflows. ConvertKit is made explicitly for the needs of eCommerce businesses and online creators. Aside from that, the tool has the highest recommendation and functionality rating.

Mailjet

It is one of the best MailChimp alternatives, which is a cloud-based platform for email marketing. Ideal for all types of businesses. It allows you to design email campaigns, track campaign performance, and create newsletters. It enables users to set up an SMTP server easily for marketing emails. This kind of approach enhances the speed of email deliveries. For some, it’s an advantage, particularly if your campaign is time-sensitive like discounts and limited offers for a particular period of time.

There are other MailChimp alternatives you can try. If you are interested in MailChimp, you can check out https://nicktsai.com/mailchimp/ and go to http://emailmarketingcookbook.com for free training.

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