Sunday, May 9th, 2021

Ontraport vs Infusionsoft – Which One Is Better

From design to features, Infusionsoft and Ontraport have in common. Both have a wide variety of marketing features into a powerful user interface. They also make it simple to set up an email marketing automation campaign. Both are made with the needs of every small and medium-sized business in mind. Also, both combine sales and online marketing with a built-in CRM tool.

In comparison to prosumer email marketing automation apps, Ontraport and Infusionsoft are a bit hard to use and can be challenging for first-timers. In spite of this, both tools are powerful for those who know how to use them properly.

What to Know about Ontraport

It enables users to make sequences to automate interactions with the contacts. The sequences fall in 2 general categories, which include Date Sequences and Step Sequences. The Step Sequences run like drip campaigns and could be used for welcoming new members or offer regular evergreen content and continue by increments of days. On the contrary, Date Sequences depend on date properties or calendar dates, which are beneficial for targeted promotions.

Ontraport also enables users to make custom landing pages that are tailored to the offered content to the recipients of email campaigns. They can also use the templates offers through the Ontrapages web builder. Aside from that, the platform offers direct integration with the accounts on WordPress to manage content for inbound marketing campaigns.

Ontraport also offers tools to make members-only WordPress websites where the subscribers may access gated content. It can be an affiliate center for viewing commissions they have earned through referrals. It may also be a customer center where they can view their account settings and purchase history.

What to Know About Infusionsoft

It provides its users with an attractive visual campaign builder. Oftentimes, competing for marketing solutions deploy a sequential list-style view of the triggers and actions. However, the bird’s eye view for managing campaigns makes modifying and structuring campaigns more intuitive than the standard in Infusionsoft. While each marketing automation solution entails a steep learning curve, it is easy to understand campaigns in Infusionsoft once you understand the basics.

Infusionsoft also offers automation through email marketing functionality. Users may customize campaigns with user-defined timed delays or triggers. Particular actions like website visitors joining the newsletter or getting a certain lead score might entail a particular kind of letter personalized with their details.

The Bottom Line

If you are one of those who are high volume email marketers with a growing startup or a big list, you will appreciate the power and flexibility of Infusionsoft.

If you are using email marketing with direct mail and SMS, you will love how simple it is to automate your multi-channel marketing strategy with Ontraport. Rather than sending postcards or some sales material to customers manually, you may automate each aspect of your campaigns.

Ontraport is also built for collaboration between sales teams and marketing professionals. Reminders and events may be added to its built-in CRM tool that is based on the email subscriber behavior. It allows you to follow up email messages with phone calls. Infusionsoft also has this feature, but the multi-channel automation of Ontraport makes it a standout performer for sales or marketing teams.

Both Infusionsoft and Ontraport are great tools for marketing. However, depending on your needs, choose the one that would benefit you the most. If you like to know more about email marketing, you can go to http://emailmarketingcookbook.com for free training.

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